Updated Privacy Policy Section: Lead Generation (UK Only)
Last updated: March 03, 2026
This privacy notice for London Safety Certificate (‘Company‘, ‘we‘, ‘us‘, or ‘our‘), describes how and why we might collect, store, use, and/or share (‘process‘) your information when you use our services (‘Services‘), such as when you:
Visit our website at https://londonsafetycertificate.co.uk/, or any website of ours that links to this privacy notice
Engage with us in other related ways, including any sales, marketing, or events
This privacy notice is intended for UK residents and is written in line with UK GDPR and UK data protection laws.
Legal Entity (UK)
London Safety Certificate is a trading name of Home Safe Assessors Ltd (Company No. 15620601).
Registered Office (registered office only – no customer visits): 252–262 Romford Road, London, England, E7 9HZ, United Kingdom.
Questions or concerns?
Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@londonsafetycertificate.co.uk.
Summary of Key Points
This summary provides key points from our privacy notice, but you can find out more details by using the table of contents below.
What personal information do we process? We may process personal information depending on how you interact with London Safety Certificate and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we receive any information from third parties? We may receive information from public databases, marketing partners, social media platforms, and other outside sources.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties.
What are your rights? You have certain rights regarding your personal information under UK data protection laws.
How do you exercise your rights? The easiest way is by visiting https://londonsafetycertificate.co.uk/contact-us/ or contacting us at info@londonsafetycertificate.co.uk.
1. What Information Do We Collect?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You
When you interact with our lead forms (on our website or via Google Ads), we collect specific personal information that you voluntarily provide. This typically includes:
Full Name
Email Address
Phone Number
Property Address (if required for a quote)
Sensitive Information. We do not process sensitive information.
Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored by Stripe. You may find their privacy notice link(s) here: https://stripe.com/privacy.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice: https://londonsafetycertificate.co.uk/cookie-policy/.
The information we collect includes:
Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files.
Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services.
Location Data. We collect location data such as information about your device’s location, which can be either precise or imprecise, depending on your device settings.
Information collected from other sources
In Short: We may collect limited data from public databases, marketing partners, and other outside sources.
In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, and from other third parties. This information may include mailing addresses, job titles, email addresses, phone numbers, intent data (or user behaviour data), IP addresses, social media profiles, social media URLs, and custom profiles, for purposes of targeted advertising and event promotion.
2. How Do We Process Your Information?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We collect this data to provide you with the services you have requested. Specifically, your information is used to:
Process and deliver your requested safety certificate quotes.
Contact you regarding your inquiry or scheduled inspections.
Send relevant marketing communications (only if you have explicitly opted-in).
Improve our customer service and user experience.
3. What Legal Bases Do We Rely On To Process Your Information?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law.
Under UK GDPR, we may rely on the following legal bases to process your personal information:
Consent. We may process your information if you have given us permission (i.e. consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. By submitting a lead form, you consent to London Safety Certificate collecting and processing your data for the purposes stated above. We do not sell your personal data to third parties.
Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations.
Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party.
In legal terms, we are generally the ‘data controller’ under UK data protection laws of the personal information described in this privacy notice, since we determine the means and/or purposes of the data processing we perform.
4. When and With Whom Do We Share Your Personal Information?
In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.
Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (‘third parties‘) who perform services for us or on our behalf and require access to such information to do that work.
The categories of third parties we may share personal information with are as follows:
Ad Networks
Data Analytics Services
Retargeting Platforms
We also may need to share your personal information in the following situations:
Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
When we use Google Maps Platform APIs. We may share your information with certain Google Maps Platform APIs (e.g. Google Maps API, Places API). We use certain Google Maps Platform APIs to retrieve certain information when you make location-specific requests. This includes: property/postcode details you enter, address lookup/autocomplete information, and other similar location-related information. The Google Maps Platform APIs that we use store and access cookies and other information on your devices. Please take a look at our Cookie Notice: https://londonsafetycertificate.co.uk/cookie-policy/.
5. What Is Our Stance On Third-Party Websites?
In Short: We are not responsible for the safety of any information that you share with third parties that we may link to or who advertise on our Services, but are not affiliated with, our Services.
The Services may link to third-party websites, online services, or mobile applications and/or contain advertisements from third parties that are not affiliated with us. We cannot guarantee the safety and privacy of data you provide to any third parties. You should review the policies of such third parties and contact them directly to respond to your questions.
6. Do We Use Cookies and Other Tracking Technologies?
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information is set out in our Cookie Notice: https://londonsafetycertificate.co.uk/cookie-policy/.
7. How Long Do We Keep Your Information?
In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this privacy notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law. No purpose in this notice will require us keeping your personal information for longer than 90 days.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible, then we will securely store your personal information and isolate it from any further processing until deletion is possible.
8. Do We Collect Information From Minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly solicit data from or market to children under 18 years of age. If you become aware of any data we may have collected from children under age 18, please contact us at info@londonsafetycertificate.co.uk.
9. What Are Your Privacy Rights?
In Short: You have rights that allow you greater access to and control over your personal information.
You may have the right to request access and obtain a copy of your personal information, request rectification or erasure, restrict the processing of your personal information, and (where applicable) data portability. In certain circumstances, you may also have the right to object to the processing of your personal information.
We will consider and act upon any request in accordance with applicable UK data protection laws.
Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us using the details in Section 12 below.
Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided below. You will then be removed from the marketing lists. However, we may still communicate with you for service-related messages that are necessary to respond to your requests.
You have full control over your data. You may withdraw your consent or request data removal at any time through the following methods:
Email: Send an “Unsubscribe” or “Data Removal” request to info@londonsafetycertificate.co.uk.
Marketing Emails: Click the “Unsubscribe” link found at the bottom of any promotional email we send.
Phone: You may request to be removed from our contact list during any verbal communication with our team.
If you have questions or comments about your privacy rights, you may email us at info@londonsafetycertificate.co.uk.
10. Controls for Do-Not-Track Features
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (‘DNT’) feature. At this stage no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.
11. Do We Make Updates To This Notice?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this privacy notice from time to time. The updated version will be indicated by an updated ‘Revised’ date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
12. How Can You Contact Us About This Notice?
If you have questions or comments about this notice, you may email us at info@londonsafetycertificate.co.uk or contact us by post at:
London Safety Certificate (trading name)
Home Safe Assessors Ltd (Company No. 15620601)
Registered Office (registered office only – no customer visits): 252–262 Romford Road, London, England, E7 9HZ
United Kingdom
If you are a resident in the United Kingdom, the ‘data controller’ of your personal information is Home Safe Assessors Ltd (Company No. 15620601) trading as London Safety Certificate. You can contact us regarding the processing of your information by email at info@londonsafetycertificate.co.uk, by visiting https://londonsafetycertificate.co.uk/contact-us/, or by phone at 0208 145 5369.
13. How Can You Review, Update, Or Delete The Data We Collect From You?
Based on the applicable laws, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please visit: https://londonsafetycertificate.co.uk/contact-us/.